Our Content Marketing Services: Web Writing
It's Easy to Put up a
It has never been easier to create a website than it is these days. I have
read that the internet grows by 10 million web pages every day! However, the standard of copywriting
on millions of sites is very poor ... and many people seem to think it is "acceptable!"
But when it is your business, it isn't!!
There are many website building tools, from the garbage end of the scale
to the high-quality-high-price tools at the other end. Some are easier to use, while
others are more difficult. Some are more powerful, while others are little more than glorified text
editors. Some will require you to know HTML, while others will follow the WYSIWYG
(what you see is what you get) approach.
Using these tools, any Tom, Dick and Harry can slap together a website in
And they do ...
But a Site That Works? That's Another
Most people who create websites don't have a clue about the copywriting that
is necessary to make a website successful.
Granted, if your website is just a place where you will put photos of your
children for your parents to see, you wouldn't mind if your site is not "successful."
However, if your website is a business site you'll want it
to be as successful as possible. Your website should be an essential part of your overall content marketing
exactly why you need the services of a professional copywriter who knows what works ... and why! As a business
owner you are not in the habit of wasting money, are you? Of course not!
If you publish your company’s website without the inputs of a professional copywriter who knows the "ins and outs"
of what makes a website successful, you are most probably wasting money. Or, at best, leaving money on the table
Web Content Needs Specialised
It's not that writing web content is "complex" or "difficult." But there is a
certain "art" to writing for the web. The reason is that you are writing for two kinds of reader - human and
spider (no, not the multi-legged ones that nobody likes; but the so-called spiders that
crawl throughout the internet, gathering information for the search engines).
Your website's content has the very important task to win the trust of your
human readers ... and the love of the search engine spiders! This is only one of
the reasons why web writing differs so much from other types of writing.
Another reason is that your human visitors have to be "pre-sold" because
they don't know you or your company. Your website has to get them interested as long as necessary for them to
Writing the web pages for your organisation can take a long time ... time
that most owners of small businesses would prefer to do other important tasks.
This is why more and more organisations choose to outsource the task of writing the
content for their website.
We Speak With YOUR
When you contract AlbaNZ Communications to write content for your website, we
go to extra lengths to ensure the content speaks in your "voice" - not ours. Your customers want to hear YOUR
voice, and that is what they will hear.
today to discuss your web writing needs.
Go back to Our Services page.