Strategic Site Audits
Does Your Website Work as Well as It Could?
During the last couple of years people's buying behaviours changed drastically ... and it continues to change. At
an unprecedented rate.
Nowadays people are constantly "connected." In the past, you had to go home and sit down in front of your (desktop)
computer before you could read your email or get onto the internet.
But the proliferation of smartphones and tablet computers make it possible for people to "be online" (or at
least have the ability to be online) constantly.
This has lead (and continues to lead) to different behaviours and expectations from customers and potential
People Do Online Research BEFORE they Contact You
Recent research has shown that 89% of online
consumers will search for information before making a purchase decision. This is why your company has to rank
high in the search engine results.
Example: During a recent vacation on New
Zealand's south island, we decided to skip a certain town (in which we had made an accommodation reservation)
and rather go in a different direction. So we went into a coffee shop, and while we waited for our coffee I
searched for, found and contacted a B&B in a different town -- all this from my Windows phone in a matter of
The Role of YOUR Website
More important than people searching online for services, however, is the
fact that 64% of consumers will research your company by checking out your website, and they will ONLY get in
contact with you if your site offers them engaging, relevant, quality content ... content that convinces
them your company will provide them the best products / solutions / services.
Most Websites Are NOT Optimised for Conversions
Unfortunately, most website builders do not yet
understand the changed nature of a website's raison d'être. Often, they think a flash-looking site is
While that might have been true in the past,
quality content is now much more important to the success of your website.
A Strategic Site Audit Will Highlight Your Site's Potential
Our strategic site audit report will provide
you with the following:
A detailed analysis of your site's strengths and
A comparative analysis of your main competitors'
Suggestions about improvements / modifications that
will increase your site's conversions
today to arrange a Strategic Site
Audit of your website.
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