Our Content Marketing Services: Case Studies
What Is a Case
A case study is a short story of how a
customer used one of your products (or services) to solve a problem – and what results they achieved from using it.
It is really a before-and-after story that informs the
reader about the customer's challenge before they found you ... and how using your product / service changed
it all for them.
Why Use a Case
The biggest value of a case study is that it tells the story from a
customer's perspective (as opposed to from your company's perspective), which makes it more believable to potential
It's very easy for your website to say "we are this good," but it has much
more value when a customer says it. Potential customers find it more believable when your existing
customers say how your products worked for them, and even more so if the two (your existing customer and the
potential customer) happen to share the same niche.
Who Uses Case
According to the latest report by the North American Content Marketing
Institute, successful B2B marketing professionals are using on average FIFTEEN different content marketing tactics!
And case studies feature in position SIX out of 15...
Therefore, it is safe to say that most
successful B2B marketers rank case studies among their most favoured means of marketing their
Where to From
If you think you can use case studies, or if you have already made the
decision to , contact us today to discuss your options.
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