Our Content Marketing Services:
What Is an Autoresponder
Simply put, an autoresponder is an automated e-mail message that is sent to somebody in response
to a message that (s)he sends to you. A simple example of this is the "Out of Office" ability of modern
e-mail servers like MS Outlook™. You know how that works - someone sends you an e-mail message, and if your
out-of-office feature is switched on, your mail server will immediately send a return message to the original
sender, informing them that you are out of the office.
More Advanced Features
However, these days autoresponders are used in much more powerful ways, and they can (or rather
"should") form an integral part of your company's overall content marketing plan.
For example, when someone downloads a Case
Study or White Paper from your website, the autoresponder
sequence is immediately started, and will send the recipient the requested document ... followed by a range
of six or more follow-up e-mail messages at pre-determined intervals, all of which are related to the
document they downloaded from your website.
This is very powerful. It is like an unpaid
worker who never tires, and never sleeps ... sending messages out to potential customers 24 x 7 - without
In order to “get it right,” however, requires a copywriter
who knows what works and what not.
Do You Need an Autoresponder
Every business can benefit from having a well-planned
autoresponder system. But therein lies the secret - it has to be well planned; otherwise you are just wasting time (and
money)! And this is where a copywriting professional is indispensable.
AlbaNZ Communications can help you plan and design your autoresponder system so it works in tandem with all your
other marketing efforts to give your business the maximum ROI for your marketing dollars.
Benefits of Autoresponder
A well-planned autoresponder system will give you the following
Build trust with prospective customers
Pre-sell prospective customers on your products or services
Keep in touch with prospective customers without spamming them
Help your organisation stay front of mind with the prospective customer
Make your sales task easier when the person is ready for the next phase in their
I Want to Use This Powerful Tool - What Now?
Let AlbaNZ Communications help you design your autoresponder system to get the most benefit from it.
Contact us today to help you plan, write and implement your autoresponder system for
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